vkit | Creator campaign brief
Free to copy and adapt for your own campaigns and client work.
Guide: https://vkit.app/blog/creator-campaign-brief-template
Version: 18 October 2026

BLANK TEMPLATE
Campaign name:
Campaign owner:
Draft deadline (with time zone):
Publish window (with time zone):
Final approver:
Publishing owner:

1. THE PERSON AND THE PROMISE
Who is this for?
What problem are they trying to solve?
What useful thing will they receive?
What is the ONE action this campaign asks them to take?
What is outside the promise?

2. DELIVERABLES (repeat for each asset)
Asset ID:
Channel and account:
Format and purpose:
Draft file / version:
Caption / version:
Deadline:
Required facts and source links:
Claims to avoid:

3. AUDIENCE JOURNEY
Post -> requested action -> response -> destination -> optional next step
Exact caption invitation:
Instagram keyword / supported trigger, if used:
Approved reply and button label:
Destination URL:
Any access requirement disclosed in advance:
Human response owner:

4. RELEASE CHECK
[ ] Correct offer and source facts
[ ] Final media and caption checked together
[ ] Destination opens without administrator access
[ ] Mobile experience checked
[ ] Instagram response tested, if used
[ ] Approval recorded for specific versions
[ ] Live post and response verified after publishing

5. REVIEW
Reporting period:
Primary outcome and counting rule:
Where each measure comes from:
Questions the audience asked:
Where the journey broke:
One change for the next campaign:

FICTIONAL WORKED EXAMPLE (not customer results)
Audience: busy beginners who want short home workouts.
Promise: one-page beginner workout planner.
Primary action: request the planner.
Assets: Instagram demonstration; LinkedIn habit-building post; short X tip.
Instagram invitation: Want the one-page planner? Comment PLAN and I'll send the link.
Reply: Here's the beginner planner you asked for. Start with the first session and adjust it to your situation.
Button: Open the planner.
Destination: the creator's freely accessible planner page.
Optional next step: enquire about coaching after using the planner.
Review: planner requests and completed coaching enquiries recorded separately.
Do not claim: guaranteed fitness results or invented customer outcomes.

This is a creative planning aid, not a partnership contract.
Keep fees, rights and other contractual terms in a separate agreement.